For established women-led service businesses
You paid to be in the room. Your website decides what it was worth.
The speaking, the conferences, the ads, the client who spent 20 minutes recommending you. All of it ends with someone looking you up.
5x organic search
Across 36 rebuilds tracked since 2022, found without writing a single blog post.
70+
Service businesses and mission-led organizations, across Canada and US.
THE PROBLEM
Your website is stuck in a chapter you've already closed.
Every room you pay to be in ends with someone looking you up. The booth, the flights, the ad budget, the free podcast you did as a favour. None of it costs you any less when that check goes badly.
- It positions you at the wrong level and draws the wrong enquiries.
- The referral arrives warm, then cools at the site, and you never find out.
- You've tried fixing it, with designers who gave you conflicting advice.
I don’t run your marketing. I make sure what you’re already running has somewhere worth landing.
MEET STEPH
I'm Steph, and I'm the one you'll actually talk to.
I’ve spent over a decade building websites for established service businesses, and for a good stretch of it I was building the wrong thing well. Gorgeous sites that did almost nothing.
I used to call them pretty paperweights. The kind of site that gets compliments and no enquiries. What changed was learning that the results come from the structure underneath: how it’s organized, how plainly it speaks, and whether every visitor can use it from the first click.
When you work with me, you’re not handing a brief to a builder. You’re getting judgment about what your site should do and why.
WHY CLARITY
What makes the difference isn't the part you can see.
Inclusive design, built in rather than bolted on.
I hold the CPACC, the professional certification in accessibility core competencies. It’s usually put to work inside big institutions, and I’m one of very few bringing that rigour to boutique sites. A site built so everyone can use it is also clearer and ranks higher. The structural choice and the business result are the same choice.
Your old pages come with you.
Every page mapped before launch, so saved links keep working. Not everyone does this.
You're not locked to me.
It's WordPress, built on widely used tools. Any WordPress developer can take it over if you leave.
Launch day isn't the finish line.
We offer care plans on every build. Some clients have stayed years.
What actually changed
The result usually isn't the redesign.
COUNSELLING · REBUILD + CARE PLAN
Divorce Matters
The site looked the same after the rebuild. The traffic didn't. A faster foundation with better structure took organic visitors from 77 to 409 within 90 days, without changing how the site looked to the people who already knew her.
Consulting · Rebuild + Care Plan
MaxPotentials
95% of Dr. Keirsten's traffic was landing on pages that no longer existed, on a site she had given up on after years of designers who never delivered. We took that to zero and grew organic visitors from 62 to 466.
“I had given up on my website until I found Clarity.”
How we work together
You don't have to know what you need yet.
Your reputation has grown. Make the site catch up.
Website Rebuilds. Your reputation has grown. Make the site catch up. Your current site rebuilt into one that attracts the right clients and positions you where you're actually operating.
Hand off the site so you can do your actual work.
Care Plans. Hand off the site so you can do your actual work. We handle everything, so the website stops being something you think about.
One fix, handled fast, without a full project.
VIP Days. A specific result, delivered fast, without committing to a full rebuild.
Start fresh, or replace a site that never worked.
New Websites. Start fresh, or replace a site that never did anything. For a first site, a business you've relaunched, or the Squarespace, Wix or Showit site nobody has touched in years.
REAL RESULTS
From clients who've been there.
Her messaging had grown. The site hadn't.
Every target met, on the timeline quoted.
THE PROCESS
Here's what working together actually looks like.
We talk it through.
A free 15-minute call. What you have, what's working, what isn't.
You decide.
A clear proposal with options, and no surprises in it.
We handle it.
Clear milestones, and someone handling the parts you'd rather not think about.
Your site works.
Launch something you're proud to share, then get back to your actual work.
Free 15-minute call. No obligation.
The part you're dreading
You're not writing this, and you're not managing it.
A couple of scheduled calls and one round of review. The words get drafted for you, so you’re editing rather than starting at a blank page.
WHO THIS IS FOR
This works best when a few things are true.
You've spent years building a reputation
and the website hasn't kept pace.
You want it built properly
and then managed by someone who gets it.
You see your website as infrastructure
rather than a brochure.
Not a fit:
It isn’t a fit if the cheapest option is your top priority, or you’d rather work with someone who disappears after launch.
For funded and mission-led organizations
Your website has to work for the people you exist to serve.
We build for nonprofits, First Nations and community organizations. When your mandate is serving people, a website that shuts some of them out contradicts the work rather than falling short of a standard.
No internal technical capacity needed, during the project or after. If you answer to a board, a council or a funder, you get something you can put in front of them.
Still thinking it over? That's fair.
Most rebuilds are completed in 6 to 8 weeks, depending on scope and how quickly we receive your content. If you need something specific done faster, VIP Days are built for exactly that.
Not necessarily. We can work with what you have, help you refine it, or bring in a copywriter as part of the project. We'll figure out what makes sense for your goals and budget on our call.
We hear this often. Clarity's process is built around clear communication, defined timelines, and no disappearing acts. You'll know what to expect at every stage, and I'm the person you'll talk to from start to finish.
That's what VIP Days are for. We scope exactly what needs to happen and get it done in a single focused session. Sometimes a targeted fix is all that's needed, and we'll tell you honestly if that's the case.
Yes, and it's a good part of what we do. Every site is built to WCAG guidelines from the start, by someone who holds the CPACC. No internal technical capacity is needed, during the project or after it. If you report to a board, a council or a funder, bring their questions to the Clarity Call.
Yes, we work with clients across Canada and the US.
One thing worth knowing: the expectations around your website follow where you sell rather than where you're based, which catches a lot of Canadian businesses with US clients by surprise. Most people don't know their site carries any exposure here at all. We settle what applies to you on the Clarity Call.
You've done the work. Let your website show it.
Book a free 15-minute Clarity Call.
We’ll look at what you have, what’s not working, and whether we’re a good fit.
STILL EXPLORING
Two more ways to stay in this conversation.
Latest thinking
Notes on what keeps a service business site working as the business and the search landscape change.
The Race You’re Not In
Roundtables + workshops
Free sessions for established founders, built around what you're working through right now.
The Power of Real Relationships: A Human Advantage roundtable with Kami Guildner
Clarity Web Design Studio operates with roots in Mi’kma’ki, the ancestral and unceded territory of the Mi’kmaq People, and is now based on Treaty 7 territory, traditional lands of the Niitsitapi (Blackfoot Peoples). We recognize these distinct treaty relationships and thank the First Peoples of both territories who continue to live on and care for these lands, whose connections to these places span millennia and existed long before confederation. We are all treaty people. Read why this is here.