About
Someone you trust sent you here. This page is for deciding if they were right.
Steph Walker (Sedgwick), CPACC. Building websites since 2010, working with founders and organizations across Canada and the US.
Founder Story
Meet Steph
I built my first website in 2010 because my husband needed one for his business. I had a Fine Arts degree and figured I was creative and reasonably smart, so I could work it out. I did, and it turned into something I didn’t see coming.
I registered the business in 2015 and kept it small for years. A side hustle, very local, tucked around raising 2 young kids. I never imagined it would amount to much, so I never treated it like it might.
Then in 2019 I watched a Smashing Magazine webinar with Léonie Watson, a blind screen reader user, showing how she navigates the web. Big, well-known sites either helped her or shut her out, and the difference was nothing more than their underlying code. I hadn’t understood that layer existed, which tells you how much I’d been missing.
Once I saw it, I saw it everywhere. Service providers shutting people out by default, without anyone choosing it. There was no going back for me.
That set the direction, but it took me a while to act on it. In September 2021 I invested in coaching to turn the side hustle into something that could go full-time and support my family and, though I didn’t fully see it at the time, to start building my own independence. Around the same stretch came a hard season: the end of a long marriage and a business partnership.
I rebuilt everything through it, including the business. It’s also where I learned what I now consider non-negotiable about being a reliable partner. When I tell a client something, I mean it. When a project falls outside what I can deliver well, I say so before we start. That’s not a policy. It’s what I decided after learning what happens when trust breaks down.
By 2023 I’d rebranded to Clarity. In early 2025 I sat the CPACC, the professional certification in accessibility core competencies. It’s the kind of credential usually put to work inside big institutions, and I’m one of very few bringing that rigour to boutique sites for businesses like yours.
That same year I returned to my Alberta roots. From a prairie base I work with established founders and organizations across Canada and the US. Across 36 rebuilds tracked since 2022, organic traffic is up 5x on average, 90 days after launch.
How we Work
What it's like to work together
You work directly with me, from first call to launch. Every meaningful decision comes through me, so you are never handed off to someone who doesn’t know your business. Behind me is a small, vetted bench of specialists I bring in when a project calls for it. I direct all of it. You deal with me.
If you’ve worked with designers before and felt like you were chasing answers, this isn’t that. You’ll always know where your project stands, what’s next, and what I need from you. The plan is the plan. When reality changes, we adjust it openly.
REAL RESULTS
From clients who've been there.
Taken care of, not taken over.
She listens, then comes back with the thing you meant.
Our Values
What Clarity stands for
Works for everyone.
At least 95.9% of websites fail basic accessibility testing. Most turn people away without anyone finding out. Building for everyone isn’t an extra step in my process, it’s the baseline. Sites built this way also tend to perform better in search, because what works well for people works well for search engines.
Trust.
You’ll never feel pressured, upsold, or confused about what you’re getting. I’d rather work with fewer clients who trust me completely than more who feel like they signed something they didn’t fully understand.
Honesty.
No gimmicks, and no hiding behind jargon when you ask a plain question. I’ll tell you what you actually need, even if that means a smaller project, a different timeline, or occasionally a different provider.
A side benefit of building well
Lighter sites, by design.
Clean code and lean structure make a site faster, cheaper to host, and lighter on the planet. This page loads in about a second and a half. On a recent check at the Website Carbon Calculator it scores an A, cleaner than 91% of pages tested, where the global average sits between an E and an F. It isn’t a separate initiative, it’s what building properly produces.
WHERE WE ARE
A note on the land
After ten years in Mi’kma’ki, the ancestral and unceded territory of the Mi’kmaq People, Clarity is now based on Treaty 7 territory, traditional lands of the Niitsitapi (Blackfoot Peoples). Here’s more about that journey, and why I believe it’s important to have a land acknowledgment on my business website.
A Clarity Call is 15 minutes.
No preparation required on your end. Just a conversation about where your site is, where it needs to go, and whether I’m the right person to get it there.
