Your website looks fine. That's what's costing you clients.
For established coaches and consultants who were told the right AI prompt could build a working website.
(Spoiler: it can't.)
Free on-demand training. 15 minutes. PJs or swimsuit, no judgment.
Cut to the chase – This is a free 15-minute training with me, Steph Walker, on demand. No set time, no Zoom link to lose, no reason to put on real clothes. I’ll show you the invisible things costing you clients on your own site, and how to use AI to fix them without making it worse.
It’s free, obviously. Watch it tonight, or in a few weeks when the kids go back to school. No spam, and you can unsubscribe anytime.
CPACC-certified. Building websites since 2010. Rebuild clients average five times their organic traffic within 90 days.
The gap you can’t see
You probably think your website is fine. Most people do, and that’s the trap. It looks nice enough, so it’s easy to assume it’s doing its job – when it’s actively turning people and search engines away.
That’s what I call a Sleeping Beauty website.
Pretty, and mostly asleep.
You can’t spot what’s missing just by looking, which is what the next 15 minutes are for.
What you’ll learn, in 15 minutes
We’ll get into three invisible gaps that show up on almost every site, and what each one is costing you:
- The beige voice that makes a referral wonder if they’ve landed on the right person.
- Your most convincing proof, buried where nobody scrolls, and where it should live instead.
- The invisible walls under your web page that turn people away before they read a word.
Plus you’ll get the one-page Find the Gap self-audit, to run the same check on any page later.
Pop your email in and I’ll send the training and the self-audit as soon as they’re ready, this week.
Hi, I'm Steph.
I build websites for established coaches, consultants, and founders across Canada and the U.S. I’ve been at it since 2010, I build accessibility-first, and I hold my CPACC certification, which is a fancy way of saying I build sites that work for everyone, not just some visitors. More than 70 women-led businesses have trusted me with theirs.
My whole approach comes down to one idea: writing for humans, by humans.
In a summer where half the internet is being written by robots at the lake for other robots, that turns out to matter more than ever.
What clients say
A few quick ones
Is it actually free?
Yes. The kind of free where the only thing I want is your email so I can send you the video.
When will I get it?
This week. Drop your email and it lands in your inbox the moment it’s ready.
Do I have to watch at a set time?
Nope, it’s on demand. Once it lands, watch it at 2pm Tuesday, 11pm Sunday, or whenever you can squish it in between s’mores.
How long is it?
15 minutes. Shorter than the lineup for ice cream.
Wait, are you secretly an AI-hater?
Nope, the opposite. I use it every day. This is about using it as your editor, not letting it write and build the parts that should be yours.
This is not for everyone.
This one’s not for you if you think AI makes great websites. You can get that for free without me.
We don’t write for the algorithm. Google isn’t your customer, and neither is ChatGPT (or whichever tool is your current flavour). We write for the humans you actually want to reach, and we build it clean enough that the machines can read it too.
The tools people use to find you keep changing the rules, and you don’t get a vote. Your website is the one part you control.
The robots were made by humans. You get to be the brains who run them.
Find the gap before your next client does.
Sign up today and you’ll receive the training and self-audit in your inbox as soon as it’s ready. Free and on demand, landing in your inbox this week.
Once you’ve watched, if you want a set of eyes on your own site, book a Clarity Call and we’ll look at it together.
Related sessions
3 GBP fixes most businesses skip
A free 90-minute workshop for women-owned service businesses. Leave with 3 specific fixes made or flagged on your own Google Business Profile.
We also run our regular Female Founder Roundtables.