Is your business website quietly turning visitors away?
A conversation with Polly Clover, Gen Herres, and James Warnken on the website barriers that cost you visitors and clients, and what to do about them. Recorded April 9, 2025.
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Join us for a 90-minute expert conversation designed to help you make your website easier to find and more welcoming to visitors—no tech skills required.
Most website problems aren’t obvious. They don’t announce themselves. They just quietly cost you, in visitors who leave before they find what they need, in potential clients who can’t navigate to your contact page, in searches where you simply don’t show up.
One in four people can’t use a typical business website the way it was designed to be used. That’s not a niche audience. That’s a significant portion of the people looking for exactly what you offer.
This session was about finding and fixing those problems, without needing a developer or a technical background to do it.
What we covered
The hidden barriers keeping visitors from finding your business online Search visibility and user experience are connected. We walked through the specific friction points that affect both, and which ones to prioritise first.
Website fixes you can request or implement today Practical, specific changes that make a measurable difference. Not a vague list of best practices.
Before-and-after results from real businesses What actually shifted after these changes were made, in traffic, in leads, in bookings.
Reaching the visitors most websites accidentally exclude One in four people experience barriers on a typical business website. We talked about what those barriers are, why they exist, and what removing them does for your business.
How search engines are evolving What that means for how your site gets found, and how to stay ahead of it without chasing every algorithm update.
Our Expert Panel:
Steph Sedgwick
Host, Web Designer & Strategist
I help service-based founders build websites that work for everyone who finds them. In fifteen years of building websites, the most consistent finding is this: the sites that work for the widest range of visitors also perform best in search. The two aren’t in tension.
Polly Clover
Polly is an SEO Writer and Consultant who helps brands increase organic website traffic and generate strong leads through SEO blogging and website copy. She enjoys working with service providers and other businesses that inspire the good things in life, including wellness, travel, entrepreneurship, etc.
Gen Herres
Helping web agencies to implement accessibility without in-house accessibility specialists. Support from initial bidding to launch to continuing improvement & maintenance.
James Warnken
Clear Vision Marketing & Media LLC (Clear Vision for short)
James Warnken has been losing his vision over the last 18 years and currently has nearly a decade of experience working in the marketing, tech, and accessibility fields. James provides a wide range of digital services to help organizations design, build, optimize, and maintain an accessible experience everyone can enjoy!
This session is part of the ongoing Female Founders Roundtable.