A conversation with Kate Wade, Afton Brazzoni, and Jennifer Cunningham on messaging, positioning, and making your website and marketing content actually move people to act. Recorded March 12, 2025.
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A lot of founders are creating content consistently and still not seeing it translate into clients, enquiries, or meaningful growth. The problem usually isn’t volume. It’s that the content isn’t connected to a clear strategy for moving someone from interested to ready.
Your website, your LinkedIn profile, your marketing copy. Each one is either nudging someone toward a decision or quietly letting them drift away. This session was about understanding which is happening and what to change.
What we covered
Messaging that moves people to act The difference between content that informs and content that converts comes down to how clearly it speaks to what your audience actually needs. We talked about how to close that gap.
Positioning yourself as the obvious choice Not through hype or self-promotion. Through clarity about who you help, what changes for them, and why you specifically are the right fit.
Your website, LinkedIn profile, and marketing content as conversion tools Each touchpoint has a job. We talked about what those jobs are and the common mistakes that prevent good content from doing them.
What’s actually guiding potential clients toward yes The hidden decision-making process that most content strategies don’t account for, and how to work with it instead of against it.
Building visibility that doesn’t depend on platforms you don’t control Social media strategies that change with every algorithm update. What to build instead, and where your website fits into a more durable approach.
Our Expert Panel
Steph Sedgwick
Host, Web Designer & Strategist | Clarity Web Design Studio
I help women entrepreneurs build websites that are findable, functional, and built to convert. The website is always part of a larger content ecosystem, and that’s the lens I brought to this conversation.
Kate Wade
Get Her Hired | Resume & LinkedIn Expert
Kate writes scroll-stopping resumes. Since 2019, her team has helped over 3,000 women, thems, and cool men land interviews that others only dream about. She brought that same thinking about personal brand clarity to this conversation.
Afton Brazzoni
Founder, Scribe National | Content Marketing Strategist
Afton is passionate about helping creatives and freelancers build businesses that light them up. With 15 years in marketing, she blends strategy and storytelling for maximum impact.
Jennifer Cunningham
I’m Your CMO | Growth Marketing Consultant
Jennifer brings over 30 years of experience as a conversion copywriter and full-funnel marketing expert. She helps business owners leverage smart systems and messaging to attract, nurture, and convert high-value clients.
This session is part of the ongoing Female Founders Roundtable.