Function Trumps Fashion: The Hidden Secrets of Website Impact

This is not your average discussion. Join our panel of digital experts and thought leaders as we strip away the fluff and get real about what works – and what doesn’t – on your website.

Uncover Hidden Dynamics

On February 21, 2024, we brought together a diverse panel of industry experts, including SEO guides, UX designers, accessibility advocates, and copywriting experts. This 90-minute roundtable was designed to explore real stories, unexpected challenges, and successful strategies in the world of websites and entrepreneurship.

Why You Should Watch the Replay

Like you, we’re tired of all the conflicting advice online. We’re bringing together a genuine community of forward-thinkers, real people just like you. Come join us.

Insider Insights

Gain invaluable insights from experts who have navigated the ever-changing landscape of website trends. We’ll get real about what works, and what doesn’t work, on your website.

Practical Takeaways

Discover actionable strategies and practical takeaways that you can apply to your own projects. No abstract theories; just real-world, candid advice from experts who have been in the trenches.

No Tech Overload

Worried about getting lost in technical jargon? Fear not! We’re keeping it accessible, ensuring that everyone, regardless of their technical background, can follow along and benefit.

Informal & Interactive

Step away from traditional webinars. Our Roundtable provides an informal and collaborative setting where every participant can actively engage, share thoughts, and pose questions.

What You’ll Learn

Is your website like Sleeping Beauty – it looks pretty but doesn’t do much?

There are lots of reasons that cause a website to waste its potential, but there’s no reason that it should continue.

Get ready to revolutionize your approach to your website. Here are some of our key topics.


The Unseen Dynamics

Websites can have a huge impact beyond their visual appeal. We’ll talk about some of the unseen elements that can make – or break – your website. 


Real-World Experiences

Website trends are an ever-evolving landscape. Our panelists will discuss navigating this landscape, adapting and turning setbacks into successes.

Technology & Innovations

Competitive edge vs status quo vs falling behind? Striking a balance between cutting-edge technology and clear, impactful communication isn’t easy.

Why We're Fun

Our Roundtables are just one of the ways we intend to reset the industry standard for findable and functional websites. Check out this feedback from our recent events:

It’s refreshing to have access to expert insights without the pressure of investing in advertising. Some of the nuggets that came up in this conversation were gold!


I went to this roundtable expecting to get tips on how to market my business online, but I got so much more out of it.  I’m so glad I attended, it helped me get my head on straight!


This was such an interesting discussion. The speakers brought up questions around understanding my own website that I’ve never even thought about before.


Our Panel

We have brought together seasoned experts and entrepreneurs who can share real-world experiences and insights that have shaped their successful websites.

Headshot of Steph Sedgwick, founder of Clarity Web Design Studio, sitting outside at a picnic table with her laptop and a lake behind her.

Steph Sedgwick

Clarity Web Design Studio

Steph is the founder and CEO of Clarity Web Design Studio,  specializing in creating and managing findable and functional websites for female founders.

Headshot of Afton Brazzoni, founder of Scribe National, standing on a rooftop in a cityscape.

Afton Brazzoni

Founder, Scribe National

Afton Brazzoni is the founder of Scribe National, a content strategy and writing studio that partners with B2B technology and leadership companies.

Kelsey Matheson, serial entrepreneur and co-founder of Anamaya Resort

Kelsey Matheson

Serial Entrepreneur

I’m a serial entrepreneur and the co-founder of Anamaya Resort and Be Outfitter. I leverage my experience in business development and digital strategy to empower wellness entrepreneurs in creating an impactful, functional online presence.

James Warnken, CPACC Headshot

James Warnken

Apex Communications Network and The Blind Institute of Technology

Digital Accessibility Expert (Websites, Mobile Applications, Documents, and Digital Content).

Access the Recording

This insight-rich conversation with real people is worth a watch.

Share This Event

There is NO MONETARY CHARGE for this roundtable, but there IS a fee. If you know of a woman who would benefit from the discussion… INVITE HER to join us. The best way to pay us forward is to share this event with women who’d benefit! Please share the link via social below!

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