Why Your Website Needs More Than Just a Pretty Face
Is your website beautiful… but not pulling its weight? You’re not alone—and you’re not doing anything wrong. Sometimes, what’s under the hood matters far more than how things look on the surface.
On February 21, 2024, we hosted a refreshingly honest 90-minute roundtable that peeled back the layers of website impact—beyond trends and flashy designs. Our expert panel got real about what’s working, what’s not, and what actually moves the needle.
REPLAY NOW AVAILABLE!
What You’ll Learn:
What’s Really Going On Behind the Scenes
• Discover the often-overlooked factors that make or break your site
• Explore how unseen design and functionality choices affect conversions
• Learn what “impact” actually means—and how to measure it
Real Talk from Real Entrepreneurs
• Hear honest insights from experts and founders who’ve been through the wringer
• Get the scoop on what it really takes to keep up with evolving trends
• Walk away with strategies you can put to work—no fluff, no filler
No Tech Headaches, Promise
• We ditch the jargon and focus on clarity
• You’ll walk away feeling empowered, not overwhelmed
• Perfect for founders who want to understand their websites—without becoming developers
Our Expert Panel:
Steph Sedgwick
Founder, Clarity Web Design Studio
Steph is the founder of Clarity Web Design Studio, where she helps purpose-driven female founders build and manage functional, findable websites that serve their audience—and their business.
Afton Brazzoni
Founder, Scribe National
Afton runs a B2B content strategy and writing studio that supports tech and leadership companies with trust-building, high-converting messaging.
Kelsey Matheson
Serial Entrepreneur, Anamaya Resort & Be Outfitter
Kelsey brings her unique lens as a serial entrepreneur to help wellness leaders create online spaces that feel good and work hard—without sacrificing either.
James Warnken
Apex Communications Network & The Blind Institute of Technology
James is a seasoned digital accessibility expert who supports inclusive design across websites, apps, documents, and content—and has lived experience as someone with vision loss.
Why You Should Watch the Replay:
It’s Candid, Practical, and Actually Fun
• You’ll get real-world advice—not marketing fluff
• It’s an interactive experience, not a boring webinar
• You’ll leave inspired and equipped to make changes that matter
Here’s what past attendees had to say:
“This was such an interesting discussion. The speakers brought up questions around understanding my own website that I’ve never even thought about before.”
— Attendee
“I went to this roundtable expecting to get tips on how to market my business online, but I got so much more out of it.”
— Attendee
“It’s refreshing to have access to expert insights without the pressure of investing in advertising.”
— Attendee
This conversation is perfect for:
• Entrepreneurs with gorgeous websites that aren’t converting
• Founders overwhelmed by tech, trends, or conflicting advice
• Anyone who wants honest, strategic guidance on making websites that work
ACCESS THE REPLAY:
Request Function Trumps Fashion Replay
Our roundtables are all about resetting the industry standard—making websites more inclusive, intentional, and impactful.