Kathy Whitewood, REALTOR® knew she needed a trusted partner to make sure her website was distinctive and matched her brand, in a way that allowed her to maintain a seamless integration with her custom realtor tools.
- CLIENT: Kathy Whitewood, REALTOR®
- DATE: December 2021
- PLATFORM: WordPress
- URL: https://novascotiavalley.com
Kathy Whitewood, REALTOR® serves the Annapolis Valley area of Nova Scotia. As a busy realtor Kathy knew she’d never have the time or energy to redo her website on her own. She needed a capable, reliable partner to work with her existing web host, revamp her existing site without losing any of its integration to her custom realtor tools, and to make sure that her website is unique and stands out from the sameness of many realtor websites.
The Challenge: Just like every other realtor’s site
In the fall of 2021, Kathy faced a significant challenge: her website had become slow and no longer reflected her current brand. She says, “It was exactly the same as I left it three years ago, felt and looked no different that any other real estate agent site. Boring, too busy and very slow.”
Because she often felt embarrassed about her website she often referred her clients to her office’s main website, rather than try to navigate her own.
In our preliminary assessment, we found a number of issues that we agreed were high priority: speed, performance, and functionality. Our SEO assessment also uncovered a number of petty but annoying typos that had a negative impact on the visibility and the level of professionalism of the site.
The website was performing extremely slowly in tests – so slowly, in fact, that often the testing tools would time out while trying to process the homepage. We weren’t able to get a “before” shot of the test results.
Overall, the homepage tested at over 14MB in size and it was taking over 7 seconds to load fully. Accessibility test results were also poor.
Solution: Website Rebuild
Kathy’s newly redesigned website is now consistently performing fast, and her SEO is also vastly improved.
Kathy says she felt that by working with Clarity Web Design Studio, she would be working with someone who would listen without sales pressure to get her where she needed to be. After our WordPress rebuild, she can’t choose a favourite result. She says, “There are too many things to list. The website now reflects me, and my business. It’s simple, fast and includes only the components that are necessary. Love the care and effort Steph put into the whole project. I couldn’t be happier.”
The Results: Faster, distinctive, and growing
Every project includes a six-month follow-up review. For Kathy’s site:
- Load time: 7+ seconds → consistently under 2 seconds
- Users: Up 214% in the first 6 months
- Pageviews: Up 245% compared to the same period before the rebuild
- New users: Up 168% in the first 3 months alone
Most importantly, Kathy finally has a realtor website that reflects her business—not a generic template that looks like every other realtor in the Valley.
Client Review
It is such a huge weight off my back and you will feel exactly the same way. Steph is so approachable and she not knows all there is to know about web design, she goes the distance to understand your business and where you need it to be. I can’t imagine how you could improve. I’ve never had such a great experience before, especially in an area I know so little about; I didn’t feel taken over, I felt taken care of.
Kathy Whitewood, REALTOR®
With our Website Rebuild services, we provide you with a clean, rejuvenated website and a kickstart to an SEO strategy designed to boost your organic traffic. Find out what would work best for you and your website by booking a 15-minute Clarity Call. We’ll review your website and give you our best recommendations to improve your website’s usability. From there, you can book your spot so your website is ready to scale with you.