A conversation with Bec Fazzalari and Susan Englehutt on how to audit your existing website content, decide what stays, and make the best of what you already have. Recorded June 11, 2025.
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So what stays? What goes? And what deserves a glow-up?
If you’ve been in business for a few years, your website is probably carrying content you’ve long since moved past. Old blog posts. Pages for offers you no longer sell. Resources written for clients you’re no longer trying to attract.
Some of that content is quietly working against you. Some of it is sitting on potential you haven’t touched. The tricky part is knowing which is which.
That’s what this conversation was about.
What we covered
A framework for auditing your existing content Not a vague checklist. A clear way to look at what’s on your site and decide what earns its place.
When to cut, when to archive, and how to do it without hurting SEO Deleting content carelessly can cost you. We talked through the right way to remove or consolidate pages so you don’t lose ground you’ve already gained in search.
Finding the “sleeper” content worth reviving Some older content has more value than it looks like on the surface. We covered how to identify it and what to do with it.
Aligning your content with the clients you actually want now A website that was built for an earlier version of your business can send the wrong signals to the right people. We talked about how to close that gap.
Meet our panel:
Steph Sedgwick – Strategic Website Partner, Roundtable Host
We build websites that help women-led businesses show up with confidence, connect with the right people, and grow with purpose.
Bec Fazzalari – Website Strategy Consultant
Bec Fazzalari is a website strategy consultant who works with established businesses to define, plan and understand their web needs to help them make the most of their investment in their web presence.
Susan Englehutt – Sales Process Consultant
Susan Englehutt is the CEO of The Way Buyers Buy. A born simplifier and visual thinker, Susan is an expert B2B sales consultant and trainer. She hasn’t found a sales or marketing problem she can’t solve by understanding the way buyers buy!
This session is part of the ongoing Female Founders Roundtable.