Proof of Work
Real businesses, specific results, and the changes that made them possible.
The common thread here isn’t struggle. It’s a gap between how good the business actually is and how well the website represents it. These are the results when that gap gets closed.
Featured Case Studies
Debbie Shawn, Divorce Matters
The site looked the same after the rebuild. The traffic didn’t. Debbie’s website wasn’t broken in any way she could see, and that’s usually where the trouble hides. It looked fine while sitting on a slow, dated foundation that cost her people before the page ever loaded.
Most rebuilds get sold as redesigns. Debbie’s was the opposite. We kept the design she had and rebuilt everything underneath it: a faster foundation, cleaner structure, and SEO that gave search engines a reason to send her more people. Organic visitors went from 77 to 409 within 90 days, without changing how the site looked to the people who already knew her.
“Steph got my website looking great, fully accessible for people searching on mobile devices, and handled all the back end stuff I don’t understand.”
Loushanna Rose Photography
Lou wasn’t struggling. Her referrals and social media were already bringing in work. Her website just wasn’t contributing anything. Before the rebuild, it generated 2-3 inquiries a year. She mostly ignored it.
Two weeks after launch, she had 20+ new inquiries. Same-day results. And then this: she ran a $10 Facebook ad for mini sessions. Eight bookings came from it, four directly through Facebook, four more from people who clicked through to the site first. The site wasn’t just working on its own. It was making every other thing she was already doing more effective.
“It just makes it so cohesive.”
Dr. Keirsten Taillon, MaxPotentials
Dr. Keirsten had basically written off her website. Years of different designers, broken links, money spent on results that never showed up. The site was working against her the whole time. Almost all of her traffic, around 95%, was landing on broken pages, including people who clicked the link in her own email signature.
We rebuilt it from the ground up and stayed. The broken-page traffic dropped to zero, and organic visitors climbed from 62 to 466 in a few months. She moved to a care plan so she could stop thinking about the site and get back to her work.
“I had given up on my website until I found Clarity.”
Real Results. Purposeful Design.
More from the portfolio. Not every project gets a full case study. These results make the point on their own.
Technical wins:
- Search indexing enabled for a one-page site
- Strategic balance of her own needs and her ideal clients
- Minimal theme with fast load speed
Technical wins:
- Structured page layout with clear heading order
- GA4 and Search Console connected
- Improved keyword visibility for therapy searches
Technical wins:
- Accessible design aligned with DEIA&B goals
- Streamlined navigation and service structure
- Monthly reporting via care plan
Technical wins:
- Rebuilt in WordPress with stable hosting
- Basic SEO and mobile optimization included
- Simplified admin for ongoing content updates
Technical wins:
- Rebuilt with user experience as priority
- Basic SEO configuration added
- Monthly reporting via care plan
Technical wins:
- Consolidated fragmented pages into one hub
- Clear navigation across multiple services
- Search visibility improved with semantic structure
Ready to get started?
These results didn’t happen by accident. Each one started with a real conversation about what the site needed to do and what was getting in the way.
If you’re ready for that conversation, a Clarity Call is 15 minutes, no prep required.
