A free roundtable for female founders. Wednesday, November 18, 1:00 to 2:30 pm Alberta time (11:00 am PT / 2:00 pm ET / 3:00 pm AT), on Google Meet.
Q4 is when a lot of founders spend money. Some of it is a December 31 deadline, some of it is something that broke, and some of it is the project you’ve been putting off all year. It usually gets decided by feel, in a rush, with no one to talk it through with.
I’m hosting a casual conversation with financial advisor Wendy Brookhouse about how to tell what’s worth spending on before the year ends and what can wait. No slides. Bring your questions.
What we’ll talk about
- How to tell a smart Q4 spend from a reaction to a deadline
- What to look at before you buy anything for the business
- What to leave alone until January
- Your questions
Who this is for
Female founders running service businesses who are in the middle of a Q4 push and deciding where the money goes. You don’t need a finance background or a budget spreadsheet.
Meet your guest
I was Wendy’s client for a few years, and she’s the person I’d call with this question.

Wendy Brookhouse
Wendy Brookhouse is the personal CFO professionals and entrepreneurs rely on to take control of their financial lives and make smarter, more intentional decisions. As Founder and Chief Strategist of Black Star Wealth, she helps clients cut through complexity, align their money with their priorities, and turn success into something they can actually enjoy.
With nearly two decades of experience, Wendy is known for translating complex financial concepts into practical strategies that drive action. A Certified Financial Planner® and Certified Value Builder™, she equips her clients with the insight and structure they need to move forward with confidence. By combining financial strategy with behavioral insight, Wendy helps people shift from reactive decision-making to purposeful leadership.
She is the author of Burn Your Budget: How to Spend Your Way to Financial Freedom, host of The Number podcast and is regularly featured in national media for her perspective on the financial decisions that shape careers, businesses, and lives.
Your host
Steph Walker
I’m Steph Walker. I build websites for female founders and have been doing it since 2010. This roundtable is part of the Female Founders Roundtable, a free series where I put smart women in a room with people worth hearing from.

Details
Wednesday, November 18, 2026
1:00 to 2:30 pm Alberta time (ABT)
Google Meet, link sent when you register
Free
Can’t make it live? Register anyway and I’ll send you the recording.
This conversation is general information, not personal financial advice.
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Written by Steph Walker, CPACC
Building websites since 2010 for founders and organizations across Canada and the US. Based in Lethbridge, Alberta.