CLIENT: Debbie Shawn, Divorce Matters
SERVICE: Rebuild, now on an ongoing care plan
PLATFORM: WordPress
URL: divorcematters.ca
Debbie’s site looked fine. That’s usually where the trouble hides. A site can look right and still be built on a slow, dated foundation that quietly costs you the people you never see arrive and leave.
Most rebuilds get sold as redesigns, a fresh coat of paint on the surface. Debbie’s was the opposite. We kept the look she already had and rebuilt everything underneath it: a faster foundation, cleaner structure, and on-page SEO that gave search engines a reason to send her more people.
The numbers moved on their own after that. Organic visitors went from 77 to 409 within 90 days, without changing how the site looked to the people who already knew her – or to Debbie herself.
What Debbie noticed wasn’t the back-end work. It was that she stopped having to think about it.
“Steph got my website looking great, fully accessible for people searching on mobile devices, and handled all the back end stuff I don’t understand. And she does it all with a smile on her face and a fabulously positive attitude.”
That accessibility piece was one of the reasons she reached out in the first place. A meaningful share of the people trying to reach her were doing it from a phone, and a site that works for everyone means none of them get turned away at the door.
Debbie started as a rebuild client and stayed on an ongoing care plan. That’s the part a one-time build can’t give you. The site keeps earning its place instead of slowly falling behind, because someone stays in it with you after launch.
A Clarity Call is a low-pressure place to start. No proposal waiting, no pitch, just an honest read on where your site stands.