She’d Given Up on Her Website. Then She Handed It Over.

Dr. Keirsten Taillon had basically written off her website. Years of working with different designers, broken links that never got fixed, and money spent on results that never showed up. By the time she came to us, she wasn’t expecting much.

I understand why. When you’ve been let down that many times, the safest-feeling move is to do nothing.

The trouble is, a website you’ve given up on is still working against you while it sits there. Prospects find it, form a quick impression, and leave. You just don’t get to watch it happen.

The state it was in when she came to us made that concrete. Almost all of her pre-launch traffic, around 95%, was landing on broken pages and error screens, including people who clicked through from the link in her own email signature. Every one of those visitors hit a dead end. That number dropped to zero after the rebuild.

What Keirsten needed wasn’t another designer who would build something and vanish. She needed to outsource her website management to someone who would stay, watch the numbers, and keep improving the site after launch. So that’s what we did. We rebuilt it from the ground up, then kept reviewing how it actually performed against real goals, not just how it looked.

The numbers moved quickly. Organic search traffic went from 62 to 466 new users in a few months, around 7.5 times what she’d had before.

A lot of us in the industry can get a bit obsessive about our stats. It’s one of the ways my agency tracks the success of our work. There’s nothing quite like a clean before-and-after, watching one number turn into a much bigger one.

But in a later conversation, the thing Keirsten said that stuck with me wasn’t a number. It was this:

“I had given up on my website until I found Clarity.”

And:

“The team does a fabulous job of helping me focus on the important elements of my site.” 

That second quote is the whole point. When the website is genuinely handled, you stop thinking about it and get back to the work only you can do. For Keirsten, that meant her practice, not her plugins.

If you’ve been burned before, the hesitation makes sense. The difference with an ongoing care plan is that we don’t build your site and then wish you luck. We keep our eyes on it, so a broken link gets caught before it costs you, and the site keeps earning its place month after month.

And it goes beyond catching problems. The web doesn’t sit still, especially now, with AI changing how people find and choose a business. As that shifts, we keep adjusting Keirsten’s site so it keeps up instead of slowly falling behind. That’s the part a one-time build can’t give you. It only happens when someone stays in it with you.

A Clarity Call is a low-pressure place to start. No proposal waiting, no pitch, just an honest read on where your site stands.