A free live workshop for established coaches, consultants and founders whose best clients come by referral. Use AI like the pro in the room, not the intern who takes the wheel.
When someone refers you, the first thing the person does is look you up. Your website is where a warm, ready-to-hire lead decides whether you live up to the introduction.
AI can help that page or work against it, and you often can’t tell which from the surface. In this workshop I’ll show you where the line sits, so you get the speed without handing over the parts that were supposed to be you.
Details:
Wednesday, October 28, 2026
10am MT / 12pm ET
90 minutes on Google Meet. Free. Live only, with no recording.
Free. You’ll get a calendar link, plus a reminder the day before and the morning of. No spam, and you can unsubscribe anytime.
What we’ll cover
- The line itself. AI edits what’s already yours. It shouldn’t write it from scratch. I’ll show you how to set guardrails so the tool follows the rule without you policing it.
- No panic-rebuild. You don’t need to rebuild your site around AI search, and I’ll tell you what to keep doing instead.
- A live look under the page. I’ll pull up the heading structure on a template site and on one built on purpose, so you can see what a screen reader, a search engine and an AI tool actually receive.
- Your questions. 45 minutes of them.
What you’ll leave with
A 5-minute check you can run on your own homepage this week, using a free browser extension. Then our own website calculator, which puts a dollar figure (using your own actual numbers) on what it costs when your site doesn’t work for everyone who lands on it.
Who this is for
It’s for you if your business runs on referrals and you suspect your website isn’t matching your reputation. It’s also for you if you use AI every day and want to know where to stop.
It’s not for you if you think AI makes great websites on its own. You can get that for free without me.
Meet Steph
Hi, I’m Steph. I’ve been building websites since 2010, and I now build them for established women-led businesses across Canada and the US. I build accessibility-first, I’m CPACC certified, and my whole approach comes down to one idea: writing for humans, by humans.
I use AI every day. This workshop is about using it well.
Few quick questions:
- Is it really free? Yes.
- Do I need to be technical? No. If you can open your homepage and read it, you can follow along.
- Are you anti-AI? The opposite. I’m just particular about which jobs it gets.
- Will there be a recording? No. This one is live only, so save the seat if you want to be in the room.
Come see what’s under your page before your next referral does.
Save your seat here:
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