The Perimenopausal Mamas Podcast

Updated 2025

The Perimenopausal Mamas Podcast was a weekly show by two Canadian naturopaths, helping perimenopausal moms raise healthy kids and navigate the unpredictable hormonal changes that affect mood, energy, weight, sleep, focus, and vitality.

We first built their website in 2020. A year in, the design already felt clunky. It was based on a Divi theme with a lot of extra visual features that had seemed great at the time but had started to distract from the site’s real job, which was attracting new podcast subscribers. It had also slowed down and become harder to use.

Website Rebuild

A site needs to be responsive, adapting to whatever screen someone is using. But responsiveness can’t be the only goal. A site that works for everyone, and loads quickly, matters just as much.

Sometimes a rebuild means minor tweaks. Sometimes it means starting over. This one landed closer to the latter. The site had slowed down significantly, so we simplified the layout, moved to a theme that was better coded so the site would work for everyone, removed the extra visual effects that were getting in the way, and added a testimonials section. We also moved the site to more reliable hosting with a commitment to renewable energy.

The result was a faster, cleaner site that did its actual job better. In the months that followed, visitor traffic improved and their podcast audience kept growing. We ran regular checks to make sure performance stayed where it should.

A Site That Was Cared for Through Its Whole Life

We maintained this site for its entire lifetime. When the hosts decided to retire the podcast in 2025, we helped them close it down the right way: unpublishing the site and moving the content to an accessible archive so the work wasn’t simply lost.

That is the part a one-time build can’t offer. A website has a beginning, a working life, and sometimes an ending. Being there for all of it, including a graceful close, is what an ongoing relationship looks like.

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