Most of your best clients came from someone who knew you. Not from a post that took off.
That’s the premise of this session. Referrals, introductions, the person who says your name in a room you’re not in. It’s the least trackable part of marketing and usually the most reliable. It also doesn’t come from posting more. It comes from being someone people actually want to send work to.
I’m bringing in Kami Guildner for this one.
Kami Guildner
Kami Guildner works with movement maker women entrepreneurs who have built successful businesses and are scaling to multi-six figures and beyond, stepping into their next level of visibility, influence, and revenue.
Through the Extraordinary Women Ignite Conference and her award-winning Extraordinary Women Radio™, ranked in the top 1.5% of podcasts globally, Kami has spent years bringing women together and witnessing what becomes possible when their wisdom, ideas, and leadership meet. Her community is creating a new paradigm of entrepreneurship, where women rise together, expand their influence, and create meaningful impact through the businesses they are building. Kami was named to the 2020 Twenty-Five Most Powerful Women in Business list by the Colorado Women’s Chamber of Commerce.
What we’ll get into:
How referral relationships get built, and why “networking” is the wrong word for it. What makes a person easy to refer. How to stay in touch with people without every message feeling like a pitch. And where algorithm-driven visibility fits, or doesn’t, once you have a network doing the work.
The details:
- Wednesday, September 23.
- 1:00 PM MT / 3:00 PM ET.
- 90 minutes on Google Meet.
The session is recorded and the replay is public.
This session is part of our Human Advantage roundtable series in 2026.
One more thing: All of this ends with someone looking you up. A referral is a warm handoff, and your website either holds that warmth or lets some of the air out of it. It’s the same reason I work with clients as a partner instead of a vendor, and why most of them are still with me years later.
Relationships are the part that lasts. Worth thinking about where yours are sending people.