A two-part conversation on building a loyal podcast audience and converting that audience into paying clients. Recorded November 20 and December 4, 2024. These sessions were originally shared as a replay link with our email subscribers. They’re now available here.
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Part 1 of 2:
Part 2 of 2:
A podcast can build real trust with an audience over time. The question most podcasters eventually hit is what to do with that trust. How do you move someone from regular listener to paying client, without it feeling like a bait-and-switch?
That’s what this two-part series was about. Not growth hacks or download numbers. The actual strategies that experienced podcasters use to build an audience worth having and then work with them.
Part 1: Attracting and engaging your ideal listeners
Recorded November 20, 2024
Building an audience that actually connects with your message Not just download numbers. Listeners who come back, share, and eventually want to work with you. We talked about what creates that kind of loyalty.
Content that keeps people coming back The difference between episodes people bookmark and episodes they forget. What makes the distinction and how to build it into your process.
What’s actually working right now, from people doing it No theory. Honest insight from podcasters who’ve put in the work and can tell you what they’d do differently.
Part 2: Converting engaged listeners into clients
Recorded December 4, 2024
Moving from passive listening to active conversion The gap between someone who enjoys your podcast and someone who books a call. We talked about how to close it without being pushy.
Relationship-building strategies that drive action The follow-through that most podcasters skip, and why it matters more than the episode itself.
How real podcasters turn audience trust into paid opportunities Specific approaches from guests who’ve done it, across different niches and business models.
Featured Speakers
Your Host: Steph Sedgwick
Clarity Web Design Studio
I help podcasters and service-based founders build websites and online systems that support real growth. The website is where podcast listeners go to decide whether to take the next step, and that’s the angle I brought to both sessions.
Part 1 Guests
Susan Diaz – Peaceful AI Marketing
AI-forward marketing consultant, podcast host, and co-creator of Myshowrunner.com
André Brisson – The Impulsive Thinker™ podcast
Engineer and entrepreneur focused on simple solutions and personal advocacy
James Warnken – Clear Vision Marketing & Media LLC
Accessibility expert and digital strategist with deep experience in web, SEO, and design
Part 2 Guests
Carol Cox – Speaking Your Brand®
Coach and podcast host helping women create signature talks and thought leadership platforms
Neil Stephen – This Is Marketing
Brand strategist and podcast studio owner focused on storytelling for businesses
Kelsey Matheson – Kelsey Matheson Coaching
Business coach and co-founder of Anamaya Resort, helping women scale with intuitive marketing
Tracy Cherpeski – Thriving Practice Community
Executive coach and podcast host working with private practice owners to optimize time and scale
This session is part of the ongoing Female Founders Roundtable.