Last Updated: September 2026

I use AI tools as part of my day-to-day work, and I think you deserve to know exactly what that looks like.

The short version: AI helps me edit, refine and speed up technical work. It doesn’t write your copy, and it doesn’t make decisions about your site. People do: me, my team, and you.

Every site is designed by a person who understands your business, your audience, and why each decision matters. I don’t use AI to produce work my team passes off as our own.

Nothing starts from a blank page. If you’re rebuilding, I work from your existing site and what you’ve published elsewhere, like reports, white papers and social media posts. If it’s a new site, your first drafts come from your answers in the Clarity Positioning Blueprint workbook. I also use my notes from our conversations and interviews with you. I use AI tools to help tighten sentences, catch awkward phrasing, and streamline copy that’s close but not quite there yet – not unlike an old-school thesaurus. The thinking, the strategy, the decisions about what stays and what goes, that’s me. All content published on your website is reviewed by you before it goes live.

When I build your site, the structure, layout and design decisions are mine. They come from what I learn about your business. I may use AI to turn an approved wireframe into a first draft of the build, or to help with small pieces of code. From there, I review, edit and test every page myself. Nothing goes live that I haven’t checked and understood.

For my own business content, like newsletters, marketing materials, and planning documents, I use the same approach. AI helps me move faster on the editing side, not the ideas side. I also use Google Meet to transcribe meetings and events so I can stay present in the conversation instead of taking notes.

The tools I currently use are Claude, Gemini, and Perplexity. I hold a paid account with Claude. I’ve turned off the setting that lets Anthropic use my conversations to train its models, and I don’t send feedback on client work through the app. Claude can connect to my design and build tools, like Figma and Elementor. Gemini is part of my Google Workspace subscription, which means your content stays within my organization and is not used to train AI models. I stepped back from ChatGPT in March 2026, partly for practical reasons and partly for values ones. Both felt like enough.

This list isn’t fixed. I keep up with how these tools are evolving and the broader conversations around their use, and I expect the list to change as that landscape does. I recently completed Acadia University’s free Introduction to AI Literacy course, which gave me a more grounded way of thinking about the ethical side of these tools and continues to shape how I use them.

I don’t input sensitive client information into any of these tools. Everyone who works with Clarity, including subcontractors, is held to the same standard.

I update this statement whenever my tools or practices change. If you have questions about how any of this applies to your project, just ask.

Steph Walker, Founder