Website Rebuilds
The site costing you work is the one you're afraid to send.
You’ve spent years building a reputation. Your site should carry it.
You don’t need to be told your site is outdated. You already know. What you might not have accounted for is how much it’s costing you.
You're already paying to get in front of people.
Your website decides what that’s worth.
The conference booth. The speaking slot. The ads running this month. The podcast you did for free. The client who spent 20 minutes recommending you.
They all end the same way. Someone goes to look you up. What they find either confirms what they heard, or undoes it. You never find out which.
HOW TO KNOW IT'S TIME
Your site is ready for a rebuild if:
- The person who used to look after it is gone, or has stopped being useful
- You're showing up less in search, and your client numbers haven't moved yet
- You hesitate before sending someone your own link
- It no longer reflects who you are or what you offer
- You've changed your services, your pricing or your positioning, and the site hasn't followed
- Several people have touched it over the years and nobody has held the whole thing at once
You've probably already tried to fix this.
SEO, while the site stayed wrong. A designer, then another one. Someone on a monthly retainer you couldn’t quite account for.
That wasn’t bad judgment. You were solving the problem you could see. The problem was underneath it.
What a rebuild really is
Most of the sites we rebuild are still speaking to the client you had 5 years ago, about the offer you used to sell. That’s not something a designer fixes by making it prettier.
- Positioning is where you sit in your market and who you’re for.
- Messaging is what you say about it.
- Copy is the words on the page.
Design comes after all three.
From 77 visitors to 409
When we rebuilt Debbie Shawn’s site, it looked almost the same afterward. The structure underneath was completely different. In the 90 days after launch, her organic search traffic went from 77 visitors to 409.
Across 36 rebuilds we’ve tracked since 2022, the average improvement in organic search traffic is 5x within 90 days.
That’s the icing.
What changes first, within days of launch, is that people stop running into the things that were in their way.
Most of them won’t be able to tell you what changed. Good design is design you don’t notice.
What changes after launch
Imagine sending your link without thinking about it.
Someone you met at a conference or networking event looks you up that evening. What they find matches what they heard. Nothing gets in their way, and they book.
You find out when it lands in your calendar: a call that is genuinely a good fit for your time.
A website that reflects where you are now:
- Copy and structure that earn trust before a visitor reaches out
- Search visibility that improves naturally, without you writing a single blog post
- Every ad, stage and campaign you're already paying for, working at full strength
- A site you're proud to send people to
- Your attention back. You stop being the quality control on your own website.
THREE APPROACHES
Strategic rebuilds designed to meet you where you are, and get you where you're going.
Rebuilds for established consultants, coaches and specialist practitioners whose businesses have outgrown their websites.
This isn’t another marketing line item. It sits underneath the marketing you’re already paying for.
Prices are the same figure in both currencies. We’ll map your timeline on the Clarity Call.
Foundation
From $11,500, 6 to 8 weeks.
Best for a business that has outgrown a simple site.
Right for you if:
- Your site no longer reflects the business you’re running now
- Your existing copy is worth refining rather than rewriting from scratch
Add-ons: professional conversion copywriting, stock photography curation, extra pages.
Growth Engine
From $15,000, 8 to 10 weeks.
Most Recommended.
Best for founders who are getting the right people to the site and then losing them there.
Right for you if:
- You want a professional conversion copywriter writing your core pages
- You want deeper keyword research behind them, built in rather than added later
Add-ons: more copywritten pages, case study production, lead magnet or email platform setup.
Signature Experience
Custom quote, 10 to 14 weeks.
Best for founders rebuilding the brand as well as the site.
Right for you if:
- You want bespoke identity work, not a refinement of your current brand
- You need advanced integrations across email, scheduling, payments or course platforms
- You want a strategic relationship from day one, rather than added on after launch
Add-ons: scoped per project.
The full lists
Everything above is the short version. If you want the whole thing before we talk, it’s here.
Everything included in Foundation Rebuild
- Positioning Blueprint workbook, plus a 60 minute working session
- Done-for-you first draft of your copy, written from your existing content and your Blueprint. Growth Engine adds a professional conversion copywriter.
- Up to 5 pages
- Information architecture and sitemap
- Custom visual design to align with your branding: colour, typography, imagery, layout
- Responsive across mobile, tablet and desktop
- Built on WordPress, on a lightweight, streamlined foundation
- Performance and image optimization, speed plugins
- Search setup: titles, meta, schema, analytics and per-page keyword work
- Disability simulation testing, a second run before launch, alt text throughout, and an accessibility statement
- Pre-launch walkthrough plus a training video recorded for your specific site
- Launch handled end to end, including the domain and hosting move
- First year of premium SiteGround Cloud hosting
- 1 month of the Maintain care plan, starting at launch
- 30 days of post-launch support
We map every page on your old site to its new one before launch. Links people saved keep working, and the pages search engines already know about keep their place. Not everyone offers this, and it is the main reason people get told to start over instead.
Everything included in Growth Engine
Everything in Foundation, plus:
- Up to 6 pages
- Professional conversion copywriting on 3 pages: home, about and services. Not a first draft. Copy written for conversion by a professional conversion copywriter.
- Conversion-focused information architecture, a clear customer journey and strategic CTA placement
- SEO Kickstart: titles, meta, schema, analytics and Search Console setup, sitemap submission, search plugin configuration
- Credibility signals, testimonial integration and trust elements
- Forms, booking flow and a clear CTA hierarchy
- Custom reporting view
- 3 months of the Protect care plan, replacing the 1 month of Maintain
- Your first Monthly Clarity Snapshot delivered
Everything included in Signature Experience
Everything in Growth Engine, plus:
- Bespoke visual identity from a professional designer: custom graphics, logo refinement where needed, custom illustration where useful
- Standard advanced integrations: CRM, email marketing, course platform, scheduling and payment processing. Complex custom API work is quoted separately.
- Professional conversion copywriting on 5 pages
- Legacy content optimization, up to 6 articles
- 3 months of the Perform care plan
- A Quarterly Deep Dive delivered at 90 days post-launch
- A 60 minute strategic planning session after launch
- Structured 30, 60 and 90 day touchpoints with recorded walkthroughs
These aren't extras
This is how every project gets built.
At least 95.9% of websites fail basic accessibility testing. Around 1 in 4 adults in Canada and the US lives with a disability. I hold the CPACC, the professional certification in accessibility core competencies. It is the kind of credential usually put to work inside big institutions, and I am one of very few bringing that rigour to boutique sites for businesses like yours.
Building it in from the foundation also makes a site clearer, easier to find and easier to act on, which is why more of the right people get in touch.
Most people don’t know their website carries any exposure here. The expectations follow where you sell, not where you’re based, which catches a lot of Canadian businesses with US clients by surprise.
We'll tell you what to leave out.
The hardest calls on your own website are about what to leave out. I’ve been building since 2010, and a lot of what I do now is telling clients which of their good ideas will make the site worse. Clients tell me the useful part was getting asked questions nobody had thought to ask them. That’s the part you can’t buy from someone who takes a brief and builds it.
We build websites for humans, by humans.
What this costs you in time.
Under 2 hours on Foundation. Under 4 on Growth Engine. Under 6 on Signature.
That’s the whole scheduled commitment: an hour on your Positioning Blueprint workbook, 30 minutes reviewing it together, 2 hours with your copywriter on Growth Engine and Signature, 2 hours with your brand designer on Signature, and 10 minutes watching a recorded walkthrough of your homepage.
After that you’re reviewing drafts. We need your judgment on whether it sounds like you, not a line edit. One round of changes on your copy, one on your homepage, one on the full site before launch.
You don’t write the copy, chase anyone for updates, or manage the launch.
REAL RESULTS
From clients who've been there.
A few things worth knowing
- I take 3 rebuild projects at a time, so my calendar usually books 4 to 6 weeks out
- I build accessible sites from the foundation. I don’t do audits or remediation, and I’ll refer you to a specialist who does
- You work with me. There’s a team behind the build, but you won’t be handed to it, and before launch you get a recorded tutorial on managing your own site
- I don’t run your marketing. I make sure what you’re already running has somewhere worth landing
- If you’re not sure which tier fits, or you need something different, that’s what the Clarity Call is for.
The process
How it works
Every rebuild starts with your positioning, before any design. Visual design ages. A clear message and a sound structure don’t.
Positioning and discovery.
Your Positioning Blueprint workbook and a working session to lock what the site has to say.
Homepage preview.
We build your homepage first and walk you through it. If the direction is wrong, we find that out here, not at launch.
Build and approval.
Messaging, layout and visuals approved before we build out the rest.
Launch.
Site live, your search setup applied, monthly performance reporting begins.
Still thinking it over. That's fair.
We build on WordPress. All rebuild tiers are designed for that platform. If your current site is on Shopify, Squarespace, or another platform, get in touch and we'll talk through whether a WordPress rebuild makes sense for your business, or whether we can point you toward someone better suited.
Your first year of premium SiteGround Cloud hosting is included in the build. We host on SiteGround Cloud so your site runs on current PHP and stays fast. After the first year it continues as a care plan add-on. If you have hosting elsewhere, we will talk through the move on your Clarity Call.
That's exactly what the free Clarity Call is for. We'll look at where you are, where you want to go, and recommend the best-fit option based on your goals, timeline, and budget.
You will know before you start. Foundation covers up to 5 pages, Growth Engine up to 6, and anything beyond that is quoted after our Clarity Call, not added once we are underway.
The 5 standard pages are home, about, services, contact, and one chosen for your business. Most people arrive with a longer list than they leave with, and that conversation is usually worth more than the extra pages would have been.
Sometimes 1 page is the right build, not the small version of the right build. If you sell one thing to one kind of client, a single page can carry it better than 5 that are each half-filled.
That single page is Launchpad, from $5,400. The same positioning work as a rebuild, custom design, and a first draft of your copy written for you, scoped for one page. Plenty of clients start there and expand in a year or two. We will tell you which one fits on the Clarity Call.
Every site is built to WCAG guidelines from the start, by someone who holds the CPACC. Clear structure, logical code, disability simulation testing during the build and again before launch. That is how we build rather than something added at the end, and it is why we do not sell audits or conformance statements. If you ever need one of those, it is specialist work and I will point you to someone who does it properly.
- Foundation Rebuild: 6 to 8 weeks
- Growth Engine: 8 to 10 weeks
- Signature Experience: 10 to 14 weeks
Timeline depends on how quickly your content and assets are ready and how many rounds of revisions we need. We'll confirm your specific timeline after our strategy call.
Your login credentials, a few digital assets (logos, images, existing content), and your input during review stages. You'll stay in the loop without having to manage the tech. We handle that part.
Yes. Every rebuild includes titles, meta descriptions, schema and per-page keyword work. Growth Engine and Signature add deeper keyword research. Your first care plan month sets up GA4, Search Console and your reporting view, so from week one you can see what the site is doing rather than guessing. Ongoing search strategy is the quarterly deep dive on the Partner plan.
Every rebuild includes 30 days of post-launch support plus a bundled Care Plan:
- Foundation Rebuild: 1 month of Maintain
- Growth Engine: 3 months of Protect
- Signature Experience: 3 months of Perform
Your analytics and Search Console are set up during that first month, so your first report arrives instead of a login you never open.
After the bundled period, you can continue with a Care Plan or manage things independently. If you want ongoing support in place from day one, we can scope it together on your Clarity Call.
We stand behind our work. Every site we build is reliable, well-structured, and designed for the long term. If something goes sideways after launch, we're here to help. This is a partnership, not a handoff.
If your website isn't working as hard as you are, let's change that.
In 15 minutes we’ll look at where your site is now, what’s holding it back, and your clearest path forward. No pressure, no pitch.
